Client Reactivation

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Pull your Gmail emails (from a date range of your choice and from a location of your choice - Sent, Inbox, a label, etc…) into Google Sheets using List Finders.

If you or your clients (if you’re an agency) use Gmail for your work email (either a free @gmail.com email or a Gmail email on your domain) this list generated with List Finders can be uploaded to online ad platforms, matched to users of those platforms and used to advertise to those matching users (who you’ve emailed before). This is an effective way to sell more products and services to past clients and/or build an opt in email list.

Here’s how:

Step 1: Add List Finders To Google Sheets

• In Google Sheets click Extensions --> Add-ons --> Get add-ons

• Search For List Finders and click on the List Finders search result.

• Click on List Finders.

• Install The Add On.

Step 2: Extract Emails

• Go Under Extensions --> List Finders --> Click Launch.

• Authorize the add-on and register if this is your first time using the add-on.

• Then, choose where to extract emails from, a starting and ending date for the emails, name the sheet and click IMPORT.

We recommend extracting the emails from your Sent folder as anyone you sent an email to is likely a lead, a customer, or a client. You can choose the date range you’d like for the emails.

Once you have the list of emails, you can use our Google Sheet template to make this list unique, to have one column for emails, another for first name, and another for last name.

You can remove the other columns and upload this list of names and emails into online advertising platforms.

We use and recommend Plai for online advertising because their AI helps easily and quickly create ads for and manage budgets for multiple ad platforms automatically (starts at $97/mo - use coupon code BESTADSTRATEGY10 to save 10% off your Plai subscription). Plai offers really good support and lets you schedule Calendly calls at no additional cost with ads specialists to help you with the set up and strategy of your advertising campaigns using Plai.

You can easily link various ad platforms and use their AI to create ad text/images/variations and publish ads to these platforms. Plai’s AI will optimize the ad targeting and variations of ads and can even dynamically allocate your total daily budget across ads and ad platforms to get you the most results for your budget.

Plai supports uploading custom audiences so the list you generated with List Finders can be uploaded into Plai:

Then the matched users of that platform can be advertised to using Plai.

Now you might be wondering, now I have a retargeting list and an advertising plan, but how do I turn this into revenue?

We recommend using BeeHiiv to get paid to build an opt in email list which can be used to sell your products and services.